With over 25 years of experience in the software services industry, I’ve seen firsthand the evolution of client acquisition strategies. In 2024, success in attracting clients demands not just clarity and focus but an understanding of where to direct your efforts.
Identifying your target market is the first step. It's essential to pinpoint who will…
In today's digital age, remote work is the norm for many companies. But with geographical distance comes a challenge: fostering a sense of connection and team spirit. Venkatarangan Thirumalai, CEO of Founder Catalyst, shares a powerful story from his early days leading a remote team, highlighting the importance of building connections beyond the project agenda.
The…
In the fast-paced world of startups and entrepreneurship, securing funding often hinges on one critical document: the pitch deck. Crafting a compelling pitch deck can be the difference between attracting investors or falling short of your funding goals. Recently, Girish Mathrubootham, the mind behind Freshdesk, shared a poignant insight: "A great pitch deck doesn't guarantee…